ABOUT SWANSON DIAMOND CENTER
For over 30 years, Swanson Diamond Center has been a cherished part of the Auburn community, growing from a small family store to a renowned jewelry destination. We have proudly served generations, helping families celebrate life’s most meaningful moments with stunning diamonds, fine jewelry, and expert craftsmanship. Swanson Diamond Center is known for exceptional service, blending classic and modern designs with a commitment to quality.
Our mission is built on a legacy of trust, integrity, and deep knowledge of our craft.
We believe in fair pricing, high ethical standards, and bringing value to our customers. At Swanson, you’ll find more than jewelry—you’ll find a trusted partner dedicated to helping you find the perfect piece for every occasion.
Luke, Paula & Vince Swanson
A SWANSON FAMILY LEGACY
In 1993, we opened Swanson Diamond Center in Auburn with a commitment to quality, integrity, and service to our community. With Vince’s decades of experience in diamonds and wholesale—rooted in his father’s gold and diamond business started in 1980—we’re able to offer exceptional value through high-quality craftsmanship and customer service. With our son Luke now part of the team, we continue to build on our family legacy, committed to being a trusted resource for diamonds, jewelry, and repairs, and meeting the needs of the Auburn and Opelika community.
OUR TEAM
Reggie Brushwood
