YOUR TRUSTED JEWELRY EXPERTS SINCE 1993

Located in Auburn, Alabama, we're here to help you feel confident in your investment—whether it’s creating a custom design, selecting a timeless classic, or restoring an heirloom to its former beauty.

OUR COLLECTIONS

Diamonds

From selecting the perfect diamond to choosing a unique setting, we work with you every step of the way.

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Engagement

Our team will guide you in selecting the perfect engagement ring that reflects your unique style and budget.

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Jewelry

Our curated collection of gifts, estate jewelry, and watches features unique pieces, each with its own story.

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WHAT OUR CUSTOMERS SAY

Everything went off without a hitch. She absolutely loves the ring. I can't thank you and your people enough. You have a customer for life.

– Chris R. –

OUR SERVICES

Repairs

Restore your treasured pieces to their original beauty with our expert repair services.

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Appraisals

Receive accurate and trusted appraisals for your jewelry, providing you with peace of mind and valuable insights.

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Jewelry Purchase Program

We make it easy to sell your jewelry, and offer competitive rates for buying gold, diamonds, and estate jewelry.

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CUSTOM DESIGNS

Whether it’s a custom ring, bracelet, or something entirely unique, our design team brings your vision to life with expert craftsmanship.

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MEET OUR TEAM

Since 1993, Swanson Diamond Center has been Auburn, Alabama’s trusted jeweler, specializing in stunning diamonds, custom designs, and expert jewelry services. We are committed to quality and integrity, providing knowledgeable guidance to help you find the perfect piece for every occasion.

About Us

VISIT US IN STORE

FIND US AT

920 Opelika Rd Suite A,

Auburn, AL 36830

Location

HOURS

Monday - Friday: 9-6PM
Saturday: 9-4PM
Closed Sunday

FOLLOW US ON INSTAGRAM

Engaged Couples: Tag @swansondiamondcenter in any of our engagement photos! We will want to share!

Congratulations Meagan and Reid! We wish you both a lifetime of love and happiness!

What a makeover!! What’s in your jewelry box that we could give new life to! Enjoy your jewelry 💛 Drop by and let one of our professional jewelers assist you in a jewelry makeover this year.

Happy New year from Swanson Diamond Center! See you soon!

Estate Collection exquisite rings. Drop by and try one on. DM for prices and details.🎄

Congratulations to Langley and Chandlor. We wish you a lifetime of love and happiness.

1ctw custom diamond earrings. These earrings give a very vintage look. They are set in a kidney ear wire setting. DM for pricing.

NEW, ANTIQUE or VINTAGE, we love them all!! If you see a piece of jewelry you would like a price on, DM us. Drop by and try on your favorite, then we will add it to your wish list. SWIPE THERE IS MORE.

The perfect two-tone bracelet with 1.16ctw of diamonds. 14k yellow and white gold. 7.5 inches. DM for pricing

Estate Collection, one of a kind necklaces that are sure to please this Christmas🎄DM for pricing.

Before and After ➡️ Swipe to see the before pictures. We were all obsessed with this classy custom makeover! The center stone is a 2.51 round old mine cut diamond.💎

Just in time for Christmas🎄French Wire Diamond dangle earrings. 2.61ctw set in yellow gold. We also have them in Pear shape. Drop by and try them on! They are simply perfect. Add them to your wish list. DM for pricing.

18k Vintage Jabel fancy link bracelets. Bracelet is finished with a hidden box clasp. Each link has a 10 point diamond and is stamped Jabel/18k. Color F-G , VS1-VS2. DM for pricing. The watch pictured is a 1967 luxury midsize ladies watch. DM for pricing.

Everyday, every occasion earrings. Swipe and choose your favorite! Drop by and try a pair on. Add them to your wishlist.

Beyond thrilled for Ellie and Drew! We wish you both a lifetime of love and happiness!

Circa 1950, vintage Jabel ring. Set in 18k white gold with a diamond weight of .95 ctw. Moi et Toi Crossover Diamond Ring , (me and you) 💕 Layaway now for Christmas. DM for pricing.

Celebrating with Kate and John! Wishing you both a lifetime of love and happiness.

This 6.11 carat total weight engagement ring is spoken for but we had to share these beautiful pictures. We coupled this Emerald cut stone with a 1.95ctw emerald cut band. Perfection!!

Sapphire stackables that are sure to please! Drop by and try one on or place on your Christmas wish list. DM for pricing.

Celebrating with Morgan and Reiss! We wish you a lifetime of love and happiness.

Explore the elegance of emerald-cut engagement rings, known for their elongated shape and step-cut facets that create a striking, geometric look. 💍

Estate Collection spotlight. 5.13ct Tourmaline (rectangular faceted) and diamond ring, set in platinum. The ring sits very low on your finger. It is a true show stopper. Drop by and try it on. Layaway for Christmas. DM for pricing.

Congratulations Camille and Michael!! We wish you a lifetime of love and happiness💛

This emerald and diamond necklace is just waiting to be placed on layaway for Christmas 🎄. Drop by and it on! DM for pricing

Congratulations Taylor and Will! We wish you a lifetime of love and happiness❤️

Estate Collection bracelet stack!! DM for pricing. 2 Jade and 14k yellow gold, 2 pre-owned David Yurman, 1 white gold and diamond bangle with a diamond weight of approx. 1.5cts

Celebrating with Phelps and Steve! Wishing you both a lifetime of love and happiness.

Is it time for a new setting? Refresh your diamond in one of these Heirloom rings. All are hand engraved, set in 18k white gold or platinum. All are available in yellow gold. DM for pricing.

It’s wonderful to visit with old friends! We sold this Estate ring so long ago and she’s still stunning!

Congratulations Callye Ann and Ben! We wish you a lifetime of love and happiness!

This 2.10 ctw diamond necklace should be worn everyday. Drop by and try it on or put on your Christmas wish list!

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YOUR TRUSTED JEWELRY EXPERTS SINCE 1993

OUR COLLECTIONS

Diamonds

Engagement

Jewelry

WHAT OUR CUSTOMERS SAY

OUR SERVICES

Repairs

Appraisals

Jewelry Purchase Program

CUSTOM DESIGNS

MEET OUR TEAM

VISIT US IN STORE

FIND US AT

HOURS

FOLLOW US ON INSTAGRAM

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